The conversion rate is an important key figure for performance marketers and in e-commerce is often directly related to the sales of an online shop.
Simon Sprankel from CustomGento has been part of the Magento cosmos for over ten years. In the community and in meetups he shares his extensive knowledge, co-develops solutions and is an active contributor.
Good performance is the be-all and end-all of any online shop. A decisive factor here is the load time. If a shop loads too slowly, the user experience suffers considerably. This has a negative impact on the conversion rate and quickly leads to a loss of sales.
It cannot be emphasised often enough: Successful online shops not only offer an extensive, attractive range of products, but are also, above all, high-performing.