With a touch of Paderborn's zest for life, the doors open to an insight into the life of Julia Müseler, a passionate Product Owner at maxcluster.

With a touch of Cologne's zest for life and a healthy dose of anticipation, the doors to this year's Shopware Unconf in Cologne swung open. From March 23rd to 24th, creative minds from the world of e-commerce gathered there, ready to dive headfirst into a world without predefined topics.

In an era marked by the exponential growth of online shopping, the significance of privacy compliance for e-commerce establishments cannot be overstated.

You're probably familiar with this – you've built a fantastic online shop, but customers aren't coming, and sales are lacking. Don't panic, you're not alone! In today's digital landscape, it's not easy to stand out from the crowd and convince customers. But fortunately, there are some proven strategies that can help you improve your e-commerce performance.

The release of PHP 8.3 marks a significant milestone in the evolution of the popular scripting language. Packed with a wealth of new features and enhancements, this version offers even more performance, features, and bug fixes for developers worldwide.

In 2024, data-driven decision-making has become indispensable. The dynamics of e-commerce are constantly changing, and data-based insights are the key to success - as mentioned, data is the new gold.

In today's e-commerce landscape, data-driven decision-making is invaluable. The year 2024 brings forth a plethora of innovative analytics and reporting tools, enabling shop owners to optimize their online store's performance and better understand their customers. From advanced AI analytics tools and platforms to user-friendly reporting dashboards, these tools are changing the rules of the game for companies in digital commerce.

The e-commerce landscape is constantly evolving, and companies and agencies are always looking for powerful solutions to optimise their online presence and better serve their customers. We'd like to tell you about one particularly exciting piece of news: Shopware released many new updates in January!

The migration from Shopware 5 to Shopware 6 is not just a technical step but also a strategic decision for the security and performance of your online shop. In our blog article "Shopware 6 Migration - Opportunities & Risks", we've already discussed the impending end of support for Shopware 5. Now is the time to shift our focus to a smooth transition.