E-Commerce Blog

Today in an interview: Nicole Mentzen, Head of Marketing at maxcluster. Nicole talks about her path to us, the most exciting projects and what makes a perfect working day for her.

Twice is already a tradition: our maxcluster Partner Day 2024 was like a land of milk and honey for tech nerds, networkers and LEGO enthusiasts – a celebration of ideas, encounters and good food 🙂

Fraudulent activities are also on the rise in the digital world and pose enormous challenges for companies and private individuals. Artificial intelligence can effectively counter these threats by recognizing suspicious patterns at an early stage and actively preventing fraud.

Artificial intelligence (AI) is playing an increasingly central role in modern e-commerce. Companies of all sizes are recognising the potential of these technologies to optimise their processes, reduce costs and increase customer satisfaction. AI can be particularly helpful when it comes to maintain...

Artificial intelligence is fundamentally transforming the way we shop online – from personalized recommendations to automated processes.

The central challenge in marketing isn't just attracting visitors to your website, but also converting those visitors into paying customers. This is where the art of conversion optimization comes into play.

Have you always dreamed of doing an internship in marketing? Balsam had the opportunity to complete her internship at maxcluster.

In the fiercely competitive world of e-commerce, downtime is unacceptable. Therefore, high availability is essential for hosting online shops.

If you already have an online store running on Shopware 5 and want to upgrade to the latest Shopware 6, you'll face several challenges.

Online stores are the backbone of modern retail. Any downtime or data loss can have catastrophic consequences, both financially and for a company's reputation. This is where backups come into play – an essential component of every e-commerce company's IT strategy.