E-Commerce Blog

Black Friday and the entire festive season have established themselves as the most important events in the E-Commerce calendar. 2024 was a year of records: sales increases, groundbreaking trends and innovative solutions characterized this season.

Accessibility is a crucial component of modern web development that is often underestimated in the world of e-commerce.

Given the rising threat of cyberattacks, it is crucial to safeguard your online store with targeted security measures.

Today in an interview: Nicole Mentzen, Head of Marketing at maxcluster. Nicole talks about her path to us, the most exciting projects and what makes a perfect working day for her.

Twice is already a tradition: our maxcluster Partner Day 2024 was like a land of milk and honey for tech nerds, networkers and LEGO enthusiasts – a celebration of ideas, encounters and good food 🙂

Fraudulent activities are also on the rise in the digital world and pose enormous challenges for companies and private individuals. Artificial intelligence can effectively counter these threats by recognizing suspicious patterns at an early stage and actively preventing fraud.

Artificial intelligence (AI) is playing an increasingly central role in modern e-commerce. Companies of all sizes are recognising the potential of these technologies to optimise their processes, reduce costs and increase customer satisfaction. AI can be particularly helpful when it comes to maintain...

Artificial intelligence is fundamentally transforming the way we shop online – from personalized recommendations to automated processes.

The central challenge in marketing isn't just attracting visitors to your website, but also converting those visitors into paying customers. This is where the art of conversion optimization comes into play.

Have you always dreamed of doing an internship in marketing? Balsam had the opportunity to complete her internship at maxcluster.