Über releva GmbH

releva GmbH is a software company specialising in marketing automation, with a focus on e-commerce. The company develops and operates RELEVANZ – a fully automated marketing platform that helps online shops increase their turnover in a predictable way – through targeted retargeting to win back lost visitors, as well as through branding and hyperlocal campaigns to acquire new customers.

At its heart is a proprietary deep-learning engine – made in Europe – which optimises advertising campaigns fully automatically and in real time. RELEVANZ handles the entire technical setup: shop tracking, product feed synchronisation and the automatic creation of advertising materials – including dynamically generated video adverts and genuine native adverts. Over 30 connected advertising networks display the adverts on more than 70,000 premium websites – in compliance with the GDPR, with personalised support.

The platform is aimed at growing online retailers as well as marketing agencies. Getting started is risk-free: a permanently free plan, with a 30-day trial period including a €30 starter advertising budget.

About the service

The greatest driver of success in e-commerce lies not only in traffic – but in what happens with that traffic. 97 per cent of all visitors leave an online shop without making a purchase. This is exactly where RELEVANZ comes in: the platform transforms lost traffic into measurable revenue by automatically and precisely re-engaging visitors who are ready to buy.

What fundamentally sets RELEVANZ apart from other solutions is its entirely proprietary, AI-based technology, independent of big tech platforms such as Google or Meta – developed and operated in Europe. This means retailers are not dependent on the algorithms or pricing models of the major advertising platforms – instead, they rely on a proprietary deep-learning engine, whose artificial intelligence manages budget and ad delivery in real time so that every euro invested goes where the likelihood of a purchase is highest. Over 30 connected advertising networks display the adverts on more than 70,000 premium websites across the open web.

The specific added value lies in the complete automation of the entire marketing process – from shop tracking and the dynamic creation of advertising materials right through to campaign delivery via display, video and native ads. In addition to traditional retargeting, RELEVANZ also offers hyperlocal campaigns for location-based targeting, as well as branding campaigns with targeted whitelisting on topic-relevant portals – all from a single platform, without the need for an agency or technical effort. The result: demonstrably lower CPOs, an average ROAS of over 15 and average revenue increases of 15 per cent – predictable, scalable and achievable from a daily budget of just €1.

Click here to view the full range of services (in german).