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- Performance
Executive Summary
The promotional products retailer absatzplus used the required migration from Magento 1 to Magento 2 to comprehensively modernize its online shop’s technology. Alongside the switch to a new hosting partner, around 150,000 products and 500,000 images had to be migrated — without downtime, without SEO drawbacks, and while business operations continued.
Brief profile
Customer / Project: absatzplus online shop
Industry: Promotional products retail
Platform: Magento (migration from Magento 1 to Magento 2)
Website: www.absatzplus.com
Initial situation
absatzplus ran its online shop for many years as a Magento 1 installation on a managed dedicated server. However, as the product range grew and visitor numbers increased, the existing hosting environment increasingly reached its limits. In particular, caching and product search could no longer keep up with the shop’s requirements. Long loading times and declining performance impaired the shopping experience.
The situation was further exacerbated by the foreseeable end of support for Magento 1. It was therefore clear that absatzplus would have to migrate to Magento 2 in the medium term anyway — an opportunity to fundamentally modernize the technical foundation at the same time. Alongside the new shop platform, modern technologies for caching and search were to be introduced to future-proof the online shop.
However, the previous hosting provider was unable to offer the necessary support: in particular, there was a complete lack of advice or technical guidance for introducing modern search technology such as Elasticsearch.
Since absatzplus needed a partner for the upcoming migration who could provide solid support for both the technical setup and the implementation, they began looking for a new hosting provider. The choice ultimately fell on maxcluster.
Why maxcluster
During the selection process, one factor was especially decisive for absatzplus: maxcluster’s comprehensive support commitment. Over the course of the project, this expectation was not only met but, in absatzplus’s view, clearly confirmed in practice. maxcluster didn’t simply provide the technical environment; they actively supported the entire implementation from start to finish.
absatzplus also highlights the way the collaboration worked: instead of anonymous ticket handling, the team experienced personal, solution-focused support marked by expertise, speed, and friendliness — often even proactively, before issues could escalate.
I’m repeatedly impressed by maxcluster support. Help is often proactive, always fast, always competent, and always friendly. As a customer, you don’t feel like just a number; instead, you receive individual attention and appreciation. The support is outstanding and sets the standard in terms of service, availability, and expertise.
absatzplus
Challenges
The migration presented absatzplus with two key challenges right from the start:
First, the focus was on the technical overhaul of the infrastructure: absatzplus needed to introduce Varnish, Redis, and Elastic Search (Open Search) to bring caching and search up to modern standards. The particular challenge: the team had no prior experience with these components, making solid technical guidance essential.
Second, the actual platform and provider switch was on the agenda. A move of considerable scale: around 150,000 products and 500,000 images had to be transferred from the old Magento 1 environment into the new Magento 2 structure. At the same time, the entire shop moved to maxcluster. This migration had to meet two core requirements: no downtime that would disrupt ongoing business operations, and no SEO-related drawbacks that could negatively affect visibility and rankings. Ideally, customers wouldn’t notice any of the behind-the-scenes changes at all.
Solution and implementation
maxcluster configured the cluster and supported us with advice and hands-on help during the migration of product and customer data. We could also rely on maxcluster for Magento-specific questions (especially Magento 2).
absatzplus
absatzplus makes clear just how closely they were supported in day-to-day project work: whenever questions or problems arose, help was always available, including a dedicated contact person who ensured issues were clarified quickly and with a solution-oriented approach. Instead of feeling like just one of many numbers in a ticketing system, the team experienced individualized, appreciative support. absatzplus also reports that help often came proactively, before problems even became acute, and was consistently fast, competent, and friendly.
Results
At a glance:
- Faster loading times for large category pages
- More powerful product search thanks to OpenSearch
- Stable performance even during peak loads
- Migration with no downtime during ongoing operations
- No negative impact on SEO or visibility
After the migration was completed, the improvements became apparent exactly where they are immediately noticeable in day-to-day shop operations. The effect was particularly striking on large category pages: their loading times decreased noticeably, which directly improves the user experience and can potentially also affect conversion and bounce rate. At the same time, the quality of the product search improved significantly—a direct result of the newly introduced Elastic Search solution, which delivers more relevant and faster search results than the previous setup.
There is also a clear difference compared to the previous hosting when it comes to stability: in the past, peak loads (for example due to campaigns or seasonal demand) repeatedly led to noticeably longer loading times, which put a strain on both customers and the team. Since switching to maxcluster, this problem has not occurred again, which for absatzplus is a noticeable gain in reliability, especially during high-revenue periods
Conclusion
By migrating to Magento 2, absatzplus set the course for further growth. By switching to maxcluster, the company was able to modernize its hosting infrastructure, carry out the provider change without downtime or SEO drawbacks, and at the same time sustainably improve the online shop’s performance. The result is a future-proof platform that meets both the company’s requirements and customers’ expectations.
Are you planning a Magento migration or looking for a hosting partner for demanding e-commerce projects? Talk to our experts — we’ll support you from the initial planning through to go-live.