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- Categories:
- Hyvä
- Magento
- Performance
Management Summary
Wood is a material that requires a lot of consultation. In digital commerce, that means more needs to be visible than dimensions, prices, and availability. The SCS Holzshop wanted to present its products more clearly online and replace the grown Magento 1 system. Together with run_as_root a high-performance platform was created based on Magento 2, Hyvä Commerce and maxcluster with greater editorial freedom. The new shop has been live since February 2026—with above-average Core Web Vitals, a very strong TTFB, and an earlier go-live than planned.
In a nutshell
Customer: SCS Holzshop
Agency: run_as_root GmbH
Industry: Timber wholesale
Shop URL: www.scs-holzshop.de
Technology: Magento 2 with Hyvä Commerce
Starting point: Wood needs explaining – and a shop system that makes that explanation possible
Anyone selling wood online is rarely selling just one product. Customers want to understand which material suits which project, how it can be worked with, and what it looks like in real-world use. That’s exactly the link between product information, application, and inspiration that the SCS Holzshop wanted to bring more clearly into focus.
The previous Magento 1 platform with MageOne support provided a solid foundation for a long time. However, it was no longer sufficient for the next development steps in digital sales
The key challenges at a glance:
- The content management offered hardly any room for editorial content such as user reports or experience stories
- Products could only be linked to suitable content with considerable effort
- The system was no longer suitable for the planned further development in digital sales
To translate these requirements cleanly into a new shop architecture, SCS Holzshop brought run_as_root on board
run_as_root is a specialized e-commerce agency from Würzburg with a focus on Magento 2, Hyvä, and Laravel. It was clear to the team early on: the new shop not only had to become technically more modern and faster. It also had to better convey the specifics of a product range that requires explanation and give the SCS team more freedom to maintain content independently and close to the product.
Why Hyvä Commerce was the right choice
The decision to use Hyvä was made early in the project. The goal was a modern frontend that delivers excellent Core Web Vitals, remains easy for developers to work with, and at the same time enables cost-effective further development for the customer.\r\n
Hyvä Commerce was an especially good fit for the requirements of the SCS Holzshop. Its feature set already covered many of the needed capabilities that would otherwise have had to be added later. The Hyvä CMS Editor, in particular, played a key role: for the customer, coming from the Magento 1 world, it opened up far more options to prepare content independently and link it with products.\r\n
The system was in development for around a year and has been live since February 2026. The longer preparation time paid off: planning, implementation, and testing worked together smoothly, allowing the go-live to happen earlier than expected.
Implementation: clear planning, close coordination, and extensive Hyvä experience
run_as_root delivered the project in close coordination with the customer. Instead of short-term improvisation, the focus was on a realistic project plan that also left enough time for testing. The ticket system gave everyone involved a clear overview of tasks, status, and open items at all times.
A key success factor was the team’s experience with Hyvä projects. This allowed many decisions to be made faster and with greater confidence. At the same time, the customer played an active role, provided strong groundwork, and stayed closely involved throughout the project.
The result was an implementation that was not only technically sound, but also made economic sense: the project was completed at a lower cost than planned and faster than expected. For the SCS Holzshop, this meant an earlier go-live and additional leeway for further features.
Why choose maxcluster as your hosting partner
When it came to hosting, the customer had already relied on maxcluster since their shared Magento 1 days. A new provider comparison was therefore unnecessary. Years ago, maxcluster had already come out on top against other hosters—above all thanks to solid hosting, excellent availability, and support that responds quickly and competently even in demanding project situations.
For run_as_root, it was also crucial that the hosting environment offers enough freedom for efficient work. Production and test systems could be set up with maxcluster’s support, performance questions were investigated in a targeted way, and technical feedback came without long waiting cycles.
Especially for Magento and Hyvä projects, it’s not just about pure server performance. What matters is an infrastructure designed for e-commerce applications, that can be adapted flexibly, and is managed by people who truly understand shop systems
That is exactly what Rico Neitzel, COO and co-founder of run_as_root, says:
Time and again, it’s impressive how simple and easy hosting can be when you work with people who want to help—and are also able to help. The flexibility that gives us and our customer so much technological freedom is a major gain for them and their customers.
This meant maxcluster was not just an infrastructure partner in the background, but a stable part of the project’s success. SCS Holzshop also confirmed this:
For years, our corporate website and our Magento 1 shop ran at maxcluster. We were always very satisfied with how competently our hosting was managed. When we then tackled the relaunch to Magento 2 with run_as_root, it was clear that performance was important for us, and for our agency, solid hosting with plenty of flexibility was essential. So we knew from the start that we were in the best hands at maxcluster. The impressive performance figures of the new platform speak for themselves.
Results: Easier maintenance, strong performance, and greater editorial freedom
With the new setup, the SCS Holzshop is pursuing several goals at once: content should be maintainable faster and more conveniently, new features should make shopping easier, and technical performance should improve both the user experience and visibility in search engines.
After go-live, the progress is most evident in the Core Web Vitals. They have improved from already good average values to above-average, very good values. The TTFB is also very strong, which, according to run_as_root, can be verified in the RUM data.
But for the customer, performance is not the only thing that matters. Day-to-day work with the system is just as important. In the new setup, content can be structured, maintained, and linked to products much more effectively. This makes the shop not only faster, but also more vibrant: wood products can be presented more clearly through use cases, experience reports, and editorial content.
Hosting also brings advantages for the agency. Thanks to flexible administration and the ability to largely customize software and settings, run_as_root can work efficiently and implement technical tasks without unnecessary coordination loops.
Conclusion
The relaunch of the SCS Holzshop shows just how much potential lies in combining Magento 2, Hyvä Commerce, and specialized e-commerce hosting. What was once a solid but outdated Magento 1 system has become a modern platform that loads faster, is easier to maintain, and presents the customer’s products far more effectively.
This has given the SCS Holzshop a technical foundation that not only meets today’s requirements but also leaves room for further development. The earlier go-live, the above-average Core Web Vitals, and the flawless TTFB demonstrate that careful planning, experienced implementation, and a reliable hosting setup can deliver results that are directly measurable.
