Consistent performance despite heavy workloads – NOCH GmbH relies on maxcluster

Until now, NOCH had been running its online shop and corporate website in separate systems: The shop ran on Magento, with the website separate. What at first glance seemed neatly separated increasingly became a bottleneck in day-to-day operations. Maintenance and further development were time-consuming, Content could not be linked together consistently – and the user experience inevitably remained inconsistent  

The goal was therefore to bring the shop and website together in one system, so that the product world, brand content and editorial pages work seamlessly together.

At the same time, NOCH pursued a multichannel strategy with various product groups and sales channels. Each of these channels requires its own approach and a clearly recognizable brand presence. The existing system landscape offered only limited options. The new platform therefore had to be flexible enough to represent different brand worlds and content in a differentiated way—without further increasing the maintenance effort.

A third, primarily technical challenge was added: to create a central platform for all sub-shops, the entire traffic was to be consolidated. This significantly increased the requirements for performance and scalability. What was needed was an infrastructure that ensures stable loading times even with high visitor volumes and provides the technical foundation for reliable operation.

This starting point resulted in clear requirements for technology, architecture, and operations. The implementation followed these guidelines precisely.

Together with the e-commerce agency VIERPUNKT, NOCH decided on a relaunch on Shopware 6. The system combines shop and content functions on one platform, providing exactly the foundation needed to technically merge the shop and website. Since then, product presentation, brand content, and editorial pages can be managed centrally and delivered consistently. The previously separate maintenance processes were consolidated and redundancies consistently reduced.

A key criterion during implementation was the ability to map out different product groups and sales channels, each with its own distinct brand identity. Shopware 6 offered the necessary flexibility to design different channels within a single system in a differentiated manner – both functionally and visually. This enabled NOCH to continue its multi-channel strategy without introducing additional system complexity.

With the consolidation of the sub-shops, all traffic was also brought together on a single platform. Accordingly, the requirements for performance and stability were high. As a hosting partner, the choice fell on maxcluster, whose managed hosting environment is specifically designed for Shopware. The high-performance infrastructure and preconfigured services provided the technical foundation to ensure short loading times and stable operation even with high visitor volumes.

At the latest at this point, it became clear how crucial hosting was to the success of the project.